If you’ve ever walked through the colorful alleys of Sarojini Nagar Market in Delhi, you know it’s not just a shopping hub—it’s heaven for fashion enthusiasts and aspiring entrepreneurs.
While everyone goes to Sarojini to grab the latest looks at giveaway prices, few know the real secret: buying clothes in kilos from wholesale godowns and selling them piece-by-piece online for huge profits.
🛍 What is Sarojini Nagar Market?
Located in South Delhi, Sarojini Nagar Market is one of India’s busiest street shopping spots, known for:
- Export surplus branded clothing
- Western & ethnic wear for men, women, and children
- Shoes, accessories, bags, and home décor
- Trendy fashion at throwaway prices
The secret? Most sellers here buy clothes in bulk kilos from nearby warehouses, not per piece.
⚖ Clothes Sold by Weight – The “Kilo Sale”
In Sarojini’s wholesale godowns, clothes are sold by weight, not by item.
Sources:
- Export surplus (factory overproduction)
- Stock clearance by brands
- Wearable reject export clothes
- Liquidated fashion brand stock
Example Rates:
- ₹250/kg – Summer t-shirts
- ₹400/kg – Denim/winter clothes
- ₹150/kg – Mixed kidswear
💡 1 kg of clothes = approx. 4–6 pieces
💰 Why This is a Goldmine for Resellers
Step 1 – Buy in Kilos
- 50 kg branded women’s tops @ ₹250/kg
- Cost: ₹12,500 (approx. 250 tops)
Step 2 – Sell in Pieces
- Sell at ₹299 each
- Revenue: ₹74,750
- Profit: ₹62,250 (~5x margin)
📍 Where to Buy Kilo Stock in Sarojini
- Visit early morning (before 10 AM)
- Check behind Babu Market or near Chanakya Bhawan
- Ask for:
- “Export surplus maal chahiye”
- “Kilo ka stock kitne ka doge?”
🔹 These are basic warehouses—inspect for defects before buying.
👗 What Kind of Clothes You Get
- Women’s Wear: tops, dresses, kurtis, jeans, co-ords
- Men’s Wear: shirts, joggers, denim, jackets
- Kidswear: rompers, shorts, frocks
- Winter Wear: sweaters, hoodies, trench coats
Occasionally, you’ll find Zara, H&M, Forever 21, Mango, Nike labels—usually export rejects but wearable.
🌐 How to Sell Online
1. Instagram/WhatsApp Store
- Post clean product pics
- Use reels & stories
- Offer COD
2. Marketplaces
- Meesho, GlowRoad, Shop101, Amazon Seller, Flipkart
3. Own Website
- Use Shopify, Dukaan, or Zyro
- Add categories & UPI/Razorpay payments
💡 Sarojini Reselling Tips
- Start small (₹5k–₹10k budget)
- Women’s wear sells fastest
- Take high-quality photos
- Offer bundle deals (e.g., “Buy 2 Get 1 Free”)
- Avoid damaged stock
- Restock weekly to follow trends
📊 Real-Life Profit Example
- 30 kg women’s t-shirts @ ₹200/kg = ₹6,000
- ~150 t-shirts → sold @ ₹199 each
- Sales = ₹29,850 → Profit = ₹23,850
⚠ Challenges to Consider
- 10–20% defective pieces
- Uneven sizes (too many XS or XXL)
- Need washing/ironing before sale
- Logistics for pan-India delivery
✅ Final Thoughts: Turn Fashion into Fortune
Sarojini Market is a low-investment, high-profit opportunity for students, homemakers, and side hustlers.
With just ₹5,000–₹10,000, you can turn kilos into cash by reselling clothes online.
Next time you’re in Delhi—don’t just shop, stock up and start a business!